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behavioral finance

The truth about unicorns and “buying what you know”

Submitted by TandemGrowth Financial Advisors LLC on February 1st, 2019

By Jeff Bernier

Years ago, Peter Lynch was famously quoted, offering this sage guidance for investors: “Buy what you know.” It’s a mantra that many investors have held as gospel ever since. But is it really wise advice?

Tags:
  • behavioral finance
  • investing
  • investment strategy
  • investor behavior
  • Read more

Do you need a ‘nudge’ to live a longer, healthier life (and cut your life insurance premium)?

Submitted by TandemGrowth Financial Advisors LLC on October 1st, 2018

By Jeff Bernier

Technology is changing our lives. And now it can potentially change your insurance rates. It’s all about the power of the ‘nudge.’

Tags:
  • behavioral finance
  • fitness
  • health
  • life insurance
  • nudge
  • Richard Thaler
  • Read more

Right-brained? Left-brained? Financial planning demands the perfect balance

Submitted by TandemGrowth Financial Advisors LLC on November 2nd, 2017
By Jeff Bernier

Tags:
  • behavioral finance
  • financial planning
  • investing
  • left brain
  • retirement
  • right brain
  • Read more

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